We live in a time when information is always available to the consumer. There is so much information out there that it is harder than ever to get someone’s attention and gain their trust in the medical field. So, as marketers, how can we not only get people’s attention, but also keep it long enough to encourage them to take the next step?

The average person can pay attention for about 8 seconds, which isn’t a lot of time to get their attention. Visual media that works well can be a very powerful way to get people interested. Science has shown that the human brain can process video about 60,000 times faster than it can process text. If you focus on how people process information in a more relaxed way, you have a much better chance of getting them to buy something.

Video is an easy way for both the company doing the advertising and the person watching it to spread information across multiple platforms. Facebook and YouTube are the two most popular social media sites right now, and they both use a lot of pictures and videos. But a video on its own might not be enough to win over customers if it isn’t well made.

How to Make an Interesting Video

Is it visually appealing? Everything from the lighting to the clothes to the way the camera is set up affects how the viewer reacts to what is being shown. Unintentionally, a professional video will also make the subject look more professional.

Are the speakers and subjects interesting on an emotional level? Here is where your short attention span comes in handy. If what you say is boring, the viewer will quickly click away. Many people also find dentistry scary, so the more approachable the speaker seems, the more at ease the audience will feel.

Is the message strong and clear? The viewer clicked on that video for a reason. A good video will stay on topic and only talk about things that are related to what is being talked about.

Now we have a video that looks great and is interesting to watch. What’s next? A campaign is much more likely to be successful if it is run by a marketing company like We Are Vee that knows what it is doing. We have shown that strategy works better than just chucking everything out at once. Let us help you make the best work possible, and the results will speak for themselves.

For more information, please contact the team at We Are Vee.