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It must be almost 10 years since Victoria Foster arrived in my professional world as the newly appointed business development manager for Ashby Dental in Wetherby, West Yorkshire. She was like a breath of fresh air across the dental landscape at the time: open-minded to new ideas, and with the deft touch of creativity that can turn a good business idea into a work of art. Over the years, her creative ability has matured through work experience, through a deep understanding of the clients she serves, and through her own personal development. Yet when she walks in the room, it still lights up.

Victoria works closely with a number of our Dental clients. Her understanding of the profession is second to none and she brings a fresh way of thinking to help practices be more efficient and profitable. Her knowledge around the regulation, policies and procedures that practices need means that she keeps her clients compliant. I would have no hesitation in recommending Victoria to any practice that is wanting a fresh pair of eyes to help their practice thrive.

I can’t recommend Victoria highly enough; she has been an absolute pleasure to work with over the past 10 years. Victoria is always available if I need her help or advice on all aspects of running a busy dental practice, from putting policies in place to improving brand awareness. Victoria is a fully paid-up member of any team she works with, and is always smiling.

Victoria puts people at ease and builds rapport with them instantly. She has fantastic people skills, and I’ve seen her bring teams together and build culture – a skill many people don’t possess. She has great business management skills and can simplify very complicated systems to ensure the whole team remain motivated, educated, and more productive. Victoria has skills across a wide spectrum; Not only dealing with day to day business management, but legislation, CQC compliance systems, clinical teams, HR & marketing. I’ve seen her in action and I know how great she is at turning dental practices around…

We chose to use Vision in Business for a complete refresh of our brand following a recommendation, and what a great recommendation that was! Victoria and her team took our outdated website and marketing material, and created a completely revitalised, clean, modern and attractive brand, which we have been able to drive proudly into the marketplace. We were good at delivering our services but marketing and copywriting were areas where we made mistakes. Vision in Business saved us, and from the date of rebrand we have gone from strength to strength. Victoria personally oversaw all aspects of the project, and nothing was too much trouble for her and her team. Totally recommend.

I have worked with Victoria for over 10 years, both in her capacity as Business Manager at Ashby Dental, and as a Dental Business Consultant. She has a wealth of experience and detailed knowledge in helping dental practices build their brand identity, marketing capacity, compliance systems, and operational processes. Victoria has been key to the repositioning and subsequent growth of payment plans within practices. She knows what works and how to ensure the dental team engage successfully with patients. So much so, that we have invited her to speak at events for our client practices to share her experiences, and pass on her tips for promoting Denplan within the practice. She has not just “talked the talk” but proven she can “walk the walk” in her work for dental practices!

I would highly recommend Victoria! She has helped us navigate the complex areas of compliance, marketing and HR and has been pivotal in setting up robust systems and frameworks for the better day-to-day running of the practice.

Having worked with both independents and corporates, Victoria has great insight into what works, always remaining specific to the practice she is helping. She has drawn on inside knowledge of how corporates function which has been vital in our setting out a unique bespoke offering which sets us apart from the big players.

Victoria has been flexible with her working pattern, adapting her involvement to suit our needs and has been a great support as we develop our practice. She has worked closely with our Clinical Manager and helped cultivate a culture focused on high level service and patient care